One keyword.
The right response.
Set a trigger for each post. Match a comment to your keywords, then send a public auto reply and a private DM with your link or message.
Your next customer is already in the comments. Send them the right DM with Instagram comment automation that runs on your Mac.
One payment. Lifetime free updates. No monthly subscription.
Share the link, deliver the freebie, start the conversation. Instagram DM automation handles the repeat steps, using the messages you write.

Set a trigger for each post. Match a comment to your keywords, then send a public auto reply and a private DM with your link or message.
Add an optional follow check or invite people to share their email in the chat before delivering your final message.
Create workflows, review delivery activity and pause automations in one place. Your saved workflows and collected emails stay on your Mac.
Activate your license, then connect your Instagram Business or Creator account through a secure browser login.
Select a post, choose a keyword like GUIDE or LINK, and write the reply and DM you want people to receive.
Keep your Mac awake and the app running. SUZA DMs checks eligible comments and carries out your saved workflow.
New comments become eligible after you enable a workflow. Processing times depend on your active posts, connection and Instagram rate limits.
For creators, educators and small businesses turning Instagram interest into a useful next step.
Send a free guide, template or resource link to people who ask for it in the comments.
Reply to interested shoppers with the collection, product details or launch link they’re looking for.
Share a course preview, workshop page or lesson resource directly in a private message.
Facebook and Threads are coming soon. The price will increase as we add them. Buy SUZA DMs now and get lifetime free updates—including both future integrations.
Future integrations are included when released. Release dates have not been announced.
No monthly subscription.
Secure checkout by Lemon Squeezy.
Applicable taxes are shown at checkout.
The details that help you decide.
SUZA DMs is an Instagram comment-to-DM automation app for Mac. It matches comments on your chosen posts to keyword triggers, sends your configured public replies and private messages, and supports guided follow checks and email capture.
The current release requires an Apple silicon Mac running macOS 14 or later and an Instagram Business or Creator account. Windows and Linux are not supported. Initial license activation and Instagram operations require an internet connection.
No. Keep your Mac awake, connected to the internet, and SUZA DMs running. Closing the app window keeps it in the menu bar; quitting the app or putting your Mac to sleep stops processing. Instagram permissions and rate limits can affect delivery.
Yes. The current price is US$69 as a one-time purchase, with no monthly SUZA DMs subscription. Buy now and receive lifetime free updates, including Facebook and Threads support when those integrations are released. The price will increase as those platforms are added. Applicable taxes are shown at checkout.
Not yet. Instagram is available now. Facebook and Threads are coming soon; no release date is announced. Customers who buy now receive these future integrations through lifetime free updates at no extra charge.
Yes. One account can be connected at a time. Disconnecting keeps its saved workflows and settings on this Mac. Reconnect that account to restore its workspace. Only the connected account runs automations; simultaneous accounts and parallel app instances are not currently supported.
You can add a guided DM step asking someone to follow your account, then check their follow status after they interact. You can also ask them to voluntarily share an email address before sending your final message. Collected emails and conversation progress are saved on your Mac; SUZA DMs does not send marketing emails.
After purchasing through Lemon Squeezy, download the Mac app and paste the license key from your receipt into its activation screen. Use Settings to verify or deactivate your license. Check for updates in the app, then download the latest version from your Lemon Squeezy purchase library.
Workflows and local activity are stored on your Mac, and the app saves credentials in macOS Keychain. Instagram login and guided messaging also use SUZA’s backend, while license verification uses Lemon Squeezy. The app is not fully offline. See our privacy policy for details.